The Hype Life

  • By Mario Johnson
  • 22 Jun, 2017

Highlighting the "HYPEBEAST" in their natural habitat.

Hype-Beast- "A person who follows a trend to be cool or in style. A person who wears what is hyped up." - UrbdanDictionary
Now contrary to popular belief, most people labeled as Hypebeasts,
Sneaker heads, skateboarders, artists and fashion heads, are actually interested in the brands that they rock.
Brands like
SUPREME, NIKE, DIAMOND SUPPLY, BBC, STUSSY, AND ADIDAS,
 just to name a few.

Though it is true that a big reason that most "Hypebeasts" don these names, is because of the fact that you can look at a Supreme shirt a mile away and know it by its large red background and signature font.
Same with Nike and the others.
Add that to the fact that each label releases exclusive items and collaborations with other lines and brands that become rare and elusive pieces in the fashion industry.
What you get is a group of devoted members willing to pay top dollar to not only support their favorite brand,
but also be fly while wearing sought after garments.

Hypebeast, the brand, promotes these popular fashion labels with many other brands and companies that fit their ideal of the lifestyle on the edge.
Based in Japan, a leading country on fashion, technology and progressive lifestyle,
they also have branches in London, France, New York and Los Angeles.
Further pushing for the growth of the trend setting lifestyle.

There's a lot to be said for a buying market that is so set on their lifestyle that they've gotten a name and an international brand is able to be successful because of that.
Hypebeast culture is exactly that.
The members aren't only the buyers, but they're also the deciders.
Individuals set the trends to be honest.
Celebrities like Pharrell and Kanye, and every person that is the first to get their piece in their area.
Due to the fact that most garments that a " Hypebeast" would want would most likely be limited, it creates a great sense of urgency and fear of lose if the person isn't the first to get this.
Because of this, people are able to resell sought after items for 150-500% retail value.

While clothing, sneakers and accessories (like hats and backpacks), do make up the majority of the inventory in a Hypebeast's home, you can also find branded upholstery, tables, toys, skateboards, dishes, towels, literally almost anything that you can find in your home has been made by Supreme.
The leading "Hypebeast" skateboarding brand that was first popularized in the early 90s.
Known by their bright solid red background and slightly italicized white font, they've made everything from money guns, train tickets that you can use in NY, luggage, a mini bike and even a brick.

With all of that said, you don't need to become a Hypebeast to be a fly member of today's society.
Would it help?
Maybe, but remember that most people labeled as such, are still fans of fashion and the lifestyle at heart.
The label comes afterword.
So use as many Nike checks or Bathing Ape Camo prints that you want!
It's meant to be used to express your aesthetic and give others an ideal of what you might be like, kind of like tattoos!
#staysharp #staygold

written by: M_Johnson
ig: designxconquer
By Mario Johnson July 11, 2017
Hot shoes for this summer ladies

Today we will be focusing on two of the most popular shoes that have just been blowing up all over social media. Every time this certain celebrity touches anything it instantly turns into diamonds. Whatever she wears bet you million dollars her navy is buying it up. The one and only Rihanna Fenty Puma collection .

Every since the announcement of her collaboration with Puma as well as being Puma's Creative director , the hype and anticipation has been real and for good reason. Rihanna is definitely a force to be reckoned with. With her variation of different unique styles she has blessed us with countless times. Named style icon by several top women's and men's magazines.

Needless to say girl got the eyes for style. We all get a chance to rock this unique aspects in our own personal closets. Starting with the so popular Puma creepers coming in several different colors. That will add the perfect amount of pop to any outfit. The flirty sporty look gives next level confidence for not only women but men as well. Perfect styling is pairing with any type of ripped jeans, fishnets, body con dresses, and even sun dresses. Simple and cute

And of course Rihanna got you when it comes to sandals as well. Starting with her fuzzy slides that damn there every single female on Instagram have several pairs of. Not only are they stylish but comfortable and can give a funky go lucky look to any outfit. With this she introduced her bows and jellies that came out this spring/summer.

When there is a hot style out of course comes the copy cats. Not saying that with Puma collection your not getting that high quality and of course the name brand, but you are able to find the same shoes with no direct brand for the low low.


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